Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals. The right social media strategy connects your brand with your targeted audience.
We Leverage Social Media to Engage Your Audience and Increase Sales
Engage Customers in Meaningful Conversations
Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.
Engage Visitors by Having them Contribute Content
A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.
Provide Exclusive Offers & Discounts to Your Audience
People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.
Put a Human Face on a Big Company
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.
- Profile Strategy
Document actionable plan and a social media strategy to develop or optimize profiles for engagement.
- Engagement Strategy
Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution.
- Measurement Planning
Produce measurable short and long term goals when marketing on social media and evaluate campaign performance.
- Content Strategy
Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding.
- Advertising Strategy
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else.
- Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management.
- Quarterly Review
Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform